Puig is in the midst of a process of remodeling its power structure at one of the most decisive moments in its history. In parallel to the conversations with Estée Lauder, the group has incorporated seven key profiles into its executive committee. In this article we are going to discover these new profiles and from where they operate within the business.
The seven names that explain the new strategy
The renovation responds to a logic that is to organize Puig by categories, geographies, and brands. These are the key movements:
- Ana Trias is now the president of Prestige and Fashion brands
- Thomas James is the new president of Niche and Wellness
- Pilar Trabal is the recent president of the EMEA region
- Pedro Escudero becomes president of Americas
- Charlotte Tilbury the founder, joins the committee as a key creative figure
- Kaatje Noens is the new head of the Charlotte Tilbury brand
- Financial reconfiguration with Miquel Àngel Serra as financial director
All of them join a committee that maintains strategic figures in communication, human resources or operations, ensuring continuity in critical areas.
One of the most interesting aspects is that Puig has not gone outside to look for talent. Most of the appointments are historical profiles of the house, some with more than two decades within the group. This is not by chance: the company is committed to scaling its own model instead of transforming it from outside.
The result is a more complex structure, yes, but also more aligned with its identity: creativity, brand control, and long-term vision.
In parallel, the appointment of José Manuel Albesa as CEO and the move of Marc Puig to executive chairman definitively separate strategy and operational management.