NIB Artículosentradas a retocar 2026 02 09T080105.381

Bruno Fernández Lores

Commercial consultant and specialist in retail profitability

Commercial consultant and specialist in retail profitability, with more than 20 years of experience in sales management, commercial strategy, and operational optimization. He has worked closely with manufacturers and distributors in the consumer goods sector, helping to improve margins, assortment, point-of-sale execution, and brand positioning. He currently combines strategic consulting with training projects and business analysis, with a special focus on commercial efficiency and data-driven decision-making

Seasonality in beauty: when the calendar also sells

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Summer turns sun protection into a leading category, but it also increases the demand for after-sun, hair products to protect from chlorine and salt, travel sizes, light fragrances, and water-resistant cosmetics

NIB Artículosentradas a retocar 2026 07 15T083957.881
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