It's never too late to jump on the 'pink' train led by the Barbie phenomenon. Almost three months after the premiere that has taken the big screen by storm all over the world, Barbie continues to reap success in the form of collaborations. And this time it has been the turn of Schwarzkopf.
The hair cosmetics brand has opened a hair salon in Los Angeles. It will open in LA's Westfield Century City mall on 21 October. Customers visiting this pop-up will be able to receive hairdressing services and will be able to see BlondMe Hair's limited edition Barbie products.
Of course, brands know that this becomes an opportunity to make themselves known and create an impact on social networks. For this reason, this shop has a dedicated area for taking photos that can be shared on the platforms.
The pop-up comes after Schwarzkopf launched two limited edition Barbie-themed professional beauty kits in August: BlondMe x Barbie Dream Salon Kit and BlondMe x Barbie Apron Kit.