The 4 beauty and makeup trends that have marked 2022 in SM

Denise Arlanzón
Community manager at Laboratorios Ximart
13 of December of 2022
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The top trends of 2022
The top trends of 2022

The beauty world is constantly changing and every year find us with new tendencies and routines of beauty. Instagram And Tiktok teach us each day novelties of products of make-up and skincare of infinite brands and many of these publications incite us to the purchase creating us the need to test these products.

In this 2022, find 4 key beauty trends in social media.

  • Facial serums. This year we have seen numerous publications speaking of serum facial for all type of skins, with different textures and active. The format that more has repeated is the container of glass with dropper, with a fluent and light texture. If we speak of the active, the most repeated is the hyaluronic acid, the retinol and the vitamin c.
serumfacial
  • Makeup bases "glow effect". Unlike the year 2021, marked by the bases of make-up matt effect, derived of the use of masks covid, this year 2022 reign the moisturize bases, that show the substantial skin. These bases "glow" have the peculiarity to leave in the skin a glossy effect that gives us the appearance of skin taken care. Many of them incorporate active in his formulation, that contribute extra profits to the skin.

baseglow
  • Lips care. After a long season in previous years marked by the labial matt, this year have gone back the lipgloss and moisturize labial, with the end to achieve the effect of bulky lips. This 2022, have seen also a lot of content in social networks on the care of lips with scrubbs, oils and even nocturnal masks, all this to achieve some hydrated lips in its best version.
cuidadolabios
  • Blush stick. Numerous marks have advertised this year his rouges in format stick, in liquid texture, or creamy. They work very well when the make-up makes with a moisturize base, since this type of rouges also achieve an effect of substantial skin, by its fluent textures.

colorete en barra

Still it remains us a lot of content of beauty for seeing in social networks, since we are near of the Christmas, and expect with many win the beauty trends that will offer us the 2023.

About the author
Denise Arlanzón

Denise Arlanzón

Community manager at Laboratorios Ximart

Graduated in Advertising and Public Relations from the UPV (Basque Country University), with a multimedia specialization. Her great passions are creativity and photography. She is currently Community Manager at Laboratorios Ximart, managing the accounts of the different social networks of her own brands, Evolux Makeup, Abidis, Nocheydia and Maurens, as well as those of the laboratory. She also writes posts for the blogs of these own brands, among other functions. The combination of her experience in digital marketing together with the passion for her profession, make him enjoy working and creating content to give visibility to Laboratorios Ximart.
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