Still it has not gone out to the market, but already has won popularity and notoriety. Naomi Watts surprised announcing that it had arrived to an agreement of collaboration with Amyris, an American company specialised in cosmetic ingredients, scents, chemical products, flavours, pharmaceutical products and nutraceutics, to launch an exclusive brand for the women in age of menopause.
Naomi Watts explained that: "The shame and the fault of community around the menopause has done me feel alone, confused and overwhelmed. In association with Amyris, are treating to instrument all the phases of the menopause with products, tools and resources that do us feel celebrated and empowerment, so much physical as emotionally"
As it explains 'Global Cosmetics Industry', in January of 2022, Amyris, purchased MenoLabs, a skilled laboratory in the investigation of symptoms of menopause and natural treatments for alleviate his effects. As it has been able to know the same portal of news, "This new movement by part of Amyris pursues a plan to direct to another type of consumer and give to know how the mark provides products of welfare and personal care backed s by the science for the market of the menopause, of high growth in 2022."
Niche of market of the menopause
With the aging of the population and a hope of life increasingly longevous, the companies have to begin to rethink if they are choosing well his objective public. The half age in which a woman develops the menopause is surroundings to the 51 years, although the first symptoms begin to appear to the 48, as it indicates 'miniFIV'.
So alone in Spain, as it indicates and National Institute of Statistics, had 1.852.232 women from among 50 and 54 years, 1.739.894 of women between the 55 and 59, and 1.550.392 women between the 60 and 64 years.
However, it did not launch the first mark of beauty devoted to women with menopause (to world-wide level) until the past 2021. They were Sally Mueller and Michelle Jacobs, those that focused in this niche of market and contrived 'Womaness'. When they began with the first symptoms, felt alone, forgotten by the cosmetic sector place that there were not solutions for them. "Our mission is to change the conversation on the menopause and the women that experience it. We want to be the first mark in which the women think when they think in the menopause, offering them innovative products that tackle the most common symptoms" explained Michelle Jacobs.
This feeling of "forget" or of "solitude" in this process, reflects also in the 'Reports on the situation of the Menopause' that elaborate 'Cumlaude Lab', in which they expose how feel the women in this stage. Specifically, they explain that, to the hour to change of cream, 32,6% of the women that participate in the study, chooses it without having any reference on her. Besides, 60,8% of the women that already have the menopause, throw in fault the access of samples of products for the symptoms of the menopause, as for example, the creams.