In recent years, the parapharmacy has become a place of worship also for beauty lovers who find in these spaces all the cosmetics that meet the most demanding standards. WIth a professional and expert approach, parapharmacies are synonymous with safety and qualitiy, and over the years they have expanded their offer with products from different brands that seek yo enhance the personal care experience. They are different from other outlets that sell cosmetics because they make a very careful selection, using brands with prestige within the sector and which are synonymous with quality.
A different experience for the consumer who finds in the parapharmacy a guarantee and which, in addition, gives the consumer a justified quality-price perception in each of the products they can purchase. According to data provided by the National Association of Perfumery and Cosmetics, there are currently 22.000 pharmacies and parapharmacies in Spain.
A growing trend that is also endorsed by the staff of these spaces, becoming another of differentiating points with the rest of the shops that sell cosmetics, and we are talking about professionals with expertise and knowledge in beauty and health that advise and guide for a totally perosnalised experience for the consumer.
Physical parapharmacies are characterised by being beautiful, well-kept spaces, where the product is the main protagonist, something that also happens in the online channel. Digitalisation has also reached the parapharcies, bringing products closer through channel that reaches a wide audience and which boasts of being open 24/7, making it easier to compare the different proposals.
During this year, leading retailers in our country, such as El Corte Inglés, have opted for their exclusive parapharmacy to take a step further in their proposal by including techno-beauty as a new attraction that complements the rest of their quality cosmetics through the latest in technology. An approach that coincides with the creator of the leading techno-beauty brand, FOREO, which now finds in this space within the Spanish giant the new showcase to present its devices and cosmetics.
"Many people think that techno-beauty has to be something connected to a plug or a battery, but techno-beauty is something that goes beyond that. For us it is a set of tools, devices that complement each other with the treatment itself. It often doesn't even make sense to find a beauty device in the electronics section next to household appliances," explains Filip Sedic, founding CEO of FOREO.
Brands like FOREO find in this strategy another key tool for their growth, as well as to strengthen the relationship with their regular consumers and those potential consumers who are looking for a type of beauty based on the effectiveness, trust and safety that parapharmacies provide. And it offers them a new way of understanding skin care, seeking beauty through a previous and fundamental step, health.
The Swedish brand, which this year celebrates its 10th anniversary, does not stop innovating with the latest generation of devices and, now, cosmetics, as skin care is a journey that each person makes and enjoys in a different way. That is why its proposal is as varied as the problems that may arise. One of its latest innovations is the BEARTM 2 range, devices that, thanks to microcurrents, help to work on the face, specific areas such as eyes and lips with BEARTM 2 Eyes & Lips, and now also the body, BEARTM 2 Body to reduce cellulite and body flaccidity. This is more professional home care that goes beyond the purely aesthetic.
The world of beauty speaks a new language, led by brands such as FOREO that are at the forefront and constantly investing in R&D with the aim of reaching an ever wider and more sophisticated market. This time, also backed by the experience and particularity of parapharmacies.