A report elaborated by 'Trendalytics' has showed how TikTok, during the year 2022, has followed leading and heading the tendencies in 'beauty'. From the 2020, TikTok has turned into the main stage of tendencies and shop window of products related with fashion, beauty and cosmetic.
Reason of this, is that all the marks want to be accepted in TikTok and do viral, because they know that this, will translate directly to sales. How many times this year have listened to some friend say, "want to test this product, that no for to go out me in my feed of TikTok"? More than one, this sure. The rapidity to create tendencies of this platform has done that media have a monthly edition in which they collect the most successful tendencies (and also the most absurd) of this social network in the field of the cosmetic and the make-up.
In 'Trendalytics' comment that TikTok, has turned into a species of 'hall' for emergent tendencies, and also for the marks. For example, 'Rare Beauty', the mark created by Selena Gómez, has seen how his liquid rouge has reached the success, thanks to the content that the users have created on him through TikTok. Specifically, it has increased his popularity until 775% more with regard to the previous year. The most common way to do content no paid around the marks, is to go up to TikTok, reviews of products, and this 2022, have generated until 74% more.
Another of the tendencies that mentions in the report, and in 'Global Cosmetics Industry', is the 'slugging'. This word, went of the most looked for during the pandemic, and also in the year 2021. Although this 2022, has descended, a lot of marks have incorporated this term and have decided to promote his products around him.
Finally, in TikTok use the 'hype' of the products. They play with the expectation and with the wish to purchase it. This is what has happened with the liquid rouge of 'Rare Beauty Blush' and 'Glossier You Perfume'.
By these reasons, is so important the strategy of the marks in TikTok. Because the creators of content can turn into ambassadors of product and of mark, without looking for them.