Are we going to stop dyeing ourselves?

IIf I'm in my thirties, I already have a handful of gray hairs, I'm thinking about stopping dying because now the gray hair is "cool". Everything began in the screen of my smartphone, as many of the decisions that I take lately. I open Instagram and in the section to explore appears a picture of Vanessa @silvergirl.mx . This photo produces a "wow" effect in me I begin to question me things: Have you ever wondered why you dye yourself? Have you decided it by aesthetic reasons, cultural or social? Or simply have you felt that you had to do just like?Until now I have dyed me by inertia. The first time managed I did it like reflex action. I accumulated a few silvers and was as if it sounded an alarm programmed "hour to dye ". I didn't stop me to value the pros and the cons of my own decision, simply did it. If they ask me "why" I do not know to answer, but if I begin to analyse it occur me a few answers: By aesthetics. I like my dark hair. For the fear of getting old, or rather, to be noticed that I age, because the passage of time does not pause a dye. What if we go further? Could we say that we dye because traditionally the gray hair has been associated in the female figure as a sign of carelessness or not caring for your image?I don't like this third option, but we can't deny that it is latent. Why a man with grey hair is interesting, but a woman is scruffy?Definitely the famous faces that appears with silver or grey hair have increasingly. People like Diane Keaton, Meryl Streep, Jamie Lee Curtis or even Reina Letizia are showing a white-haired mane facilitates enough the way to the acceptance.We speak with Vanessa so that it explain us how has lived this process. They are still in him social networks more than 116.000 people and one of his videos accumulates more than 24 million visualisations. "Unfortunately, the society puts us in a concept of "old" when leaving us to dye, the say that we see us left, scruffy, and a lot of bad adjectives, sometimes throw us for backwards. But every day, I receive a lot of messages from women of all the ages telling me that they have encouraged and I have been them the inspiration to leave the dye. And it gladdens me a lot of that little by little love us as we are without prejudices."Vanessa Ricalde of @silvergirl.mx.Definitely, show a hair with grey hair it's only accept the change. And in this process has been born a movement that besides teachs you to love yourself and to enjoy of your new image. Two years ago he began to talk about it, you will find him in networks with the hashtag #silversisters and does nothing but add followers. The confinement could serve like detonate. During the pandemia a lot of women left to dye and perhaps here discovered the comfort of not having to live under an imposition that had turned into a little questioned routine.The beauty trends are a reflection of other subjects that concern in the society. This movement can understand, as many others, like an act of claim of the female empowerment and the want to break with the standard of beauty imposed until the moment.#silversisters adds to the trend of the well aging, is a liberating movement that breaks with the taboos established and defends the natural beauty. And since we may still have an archaic discourse, this movement does not claim not to be careful. Many times we confuse making decisions about our image outside of established canons as a sign of carelessness, when in reality it is a symbol of freedom.So much so that recently I came across Linkedin with a professional who decided to change the profile photo for one in which he showed with his new look gray and celebrated proudly sharing it with his network. It wasn't an act of vanity, it didn't even breathe ego in its publication, it was something deeper than that. Something that seemed unthinkable a few months ago had become a liberating act.Don't scare the brands! As always, it is necessary to walk at the side of the trends to don't lose them the track but without alarming. After consulting the last data of Euromonitor, the consumption of dyes keeps and there are not significant data that aim to a descent.Although this change can do to free of the slavery of the hair salon, the white hair also require a lot of cares and like consequence can have a new category of products of capillary care that experience a growth in the next years. If the women go accepting our white hair to ages earlier, the consumption of specific products for his care will have much more route. "I have changed of products for the care of my hair, even until the routine and the form in washing it, dry it and comb it. In the market already there is a big variety of products to take care the white hair and keep them soft and brilliant. If that it is truth that it is necessary to invest in specific products, but there is no need to spend big quantities of money to have a spectacular mane. There is for all type of pockets, only is necessary to know and know your type of white hair and take him out the best benefit", explains us Vanessa.Vanessa Ricalde of @silvergirl.mx.The industry of the capillary care has been innovating to offer products that adapt to the needs of the consumer and definitely the white hair have been a constant worry. We find differents options in the market for all the interests: dyes, color bath, sprays to retouch the white hair, make-up in dust for the root, until shampoos that imitate the process oxidative of the bananas to cover the white hair.With the growth of the movement #silversisters there is a big opportunity of market to develop new specific products. Who knows, perhaps east was the next boom in the sector beauty.

Are we going to stop dyeing ourselves?

How instagram has managed to stop spending money on hair dyes and want to have silver hair

Sara Jiménez Garcia

Communication Manager