Iberchem introduces VernovaPure®, its latest biodegradable technology for odour neutralisation thanks to the diligent work of its New Fragrance Technologies department. Iberchem's VernovaPure® meets Organisation for Economic Co-operation and Development (OECD) standards for biodegradability, degrading ≥ 60% in 28 days with further degradation thereafter.
It is suitable for all types of applications, such as air freshening and laundry care, and is effective against a wide range of malodours such as sweat and tobacco odours.
The launch of VernovaPure® is a notable achievement for the company's sustainability programme, reaffirming Iberchem's commitment to take responsibility for a positive and environmentally friendly impact through its scent solutions. It brings Iberchem closer to parent company Croda's corporate strategy of achieving growth through a combination of innovation and sustainability, proactively contributing to its commitment to be Land Positive by 2030. VernovaPure® uses chemical neutralisation to be more effective in all applications, against a wide range of malodours. All new odour neutralising fragrances created by Iberchem will now use this new biodegradable technology.
"It is excellent to expand our platform of technological solutions of scents with the incorporation of VernovaPure®", affirms Michael White, Director of New Technologies of Iberchem. "This odour neutralising technology positions Iberchem as an innovator in flavour technology, delivering high performance, environmentally friendly flavours that meet consumers' olfactory expectations. I look forward to seeing how VernovaPure® thrives in various applications, and to offering new sustainable and tailor-made flavour technologies in the future.".
VernovaPure® Incorporates to the stamp Green Future of Iberchem that increases the variety of solutions of sustainable scents of high performance, designed to measure to respect the environment. This new technology is the perfect election for the companies that look for to develop scents of high performance to the time that contribute actively to his bet by the sustainability and reduction of his environmental footprint