Iberchem has presented Vernova®Pure Pro, a significant advancement in its biodegradable malodor neutralization technology, Vernova®Pure. This improved version offers more advanced odor control, greater fragrance integration, and superior creative flexibility, positioning itself as a key innovation in Iberchem's new era of fragrance creation for malodor control.
This milestone reinforces Iberchem's leadership in sustainable fragrance technologies. With this improved version, the company seeks to build on that success by addressing some of the limitations of the original technology. The new technology will allow products to offer superior performance in odor neutralization and will give perfumers the ability to explore a wider and more diverse range of aromas.
"This innovation will allow us to offer a more precise and integrated approach to odor control, providing our clients with premium and personalized olfactory profiles, along with improved neutralization performance, all in a single solution," says Manuel Serna, leader of the research team at Iberchem's Technology Department.
O-DOOR: A New Digital Creation Platform Dedicated to Vernova®Pure Pr
Along with the launch of Vernova®Pure Pro, Iberchem presents O-DOOR®, an integrated digital platform designed to offer a flexible, high-performance solution in malodor management and fragrance creation. This system combines advanced malodor detection and neutralization technologies with data-driven tools that enable precise formulation and expanded olfactory design.
At the core of the O-DOOR® platform is Vernova®Pure Pro, the key molecule incorporated within the fragrance structure. The platform operates under a multi-layered technological framework that includes:
- Vernova®Pure Pro as a functional base of the fragrance;
- Specific neutralizing agents for effective elimination of each odor
- Blocking agents that inhibit the activation of olfactory receptors associated with bad odors.
This integrated approach provides perfumers with a solid database and a technical framework that facilitates the development of more effective, specific, and sophisticated aromatic solutions.