Mane launches WELLMOTION™ that reclaims the emotional power of perfume

This new ingredient from Mane aims to enhance the emotional power of perfume

07 of September of 2023
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WELLMOTION
WELLMOTION

WELLMOTION™ aims to translate emotions into tangible experiences through the use of various personal care products such as shampoos, shower gels, soaps, candles or creams. In other words, the products are designed to evoke a specific emotional response when used. For example, using a WELLMOTION™ cream or spray can achieve a state of relaxation.

WELLMOTION™ is the culmination of cutting-edge research combining cognitive science, neuroscience, psychology and linguistics. It is a holistic approach designed to decode the senses and explore the enigmatic link between emotion and fragrance.

Through its extensive research and development programmes, MANE strives to go beyond a superficial examination of reality. It strives to uncover the deeper truths of what the senses can reveal beyond sensory pleasure: a tapestry of emotions that captivate and inspire.