Maison Lautier 1795 is reinventing the natural perfumery looking for differentiate of the rest: it connects the craftsmanship and the jobs of the past with the innovations of the future.
Built on the foundations of the mark Lautier Fils, the new mark combines the savoir-faire of Grassois with the innovation of avant-garde to create a contemporary house with a sustainable vision of the natural ingredients. This will allow him produce natural essences of big cru cured, elaborated and pertinent of sustainable form of the four corners of the world.
Besides, Symrise looks for the expansion and that's why it is building a factory in Grasse for the Maison Lautier 1795 to reinforce his position regarding the achievement of natural prime matters. Once finalised this project, Symrise will add this new centre to his already existent factories in Holzminden, Germany, and Madagascar. The return to Grasse, where was born the company, is something more than a symbolic gesture. With this action what looks for really is the supply of the greater quantity of possible prime matter to local level, what will suppose an impulse for the cultivadores local. And another of the things that looks for is to give him the French identity, own, to the product. This will add to the business practices of quality, sustainability and ethical that form part of the mark Lautier. In the first phase of his operation, Maison Lautier 1795 will centre in three lines of products: the range Artisan, the range Madagascar and the range Supernature.
- Range Artisan: the know do of the artisans has inspired of this range. His passion and intimate knowledge of the plants and the flowers form the soul of the Maison Lautier 1795. The range applies generations of craftsmanship and experience to the nature in his maximum expression.
- Range Madagascar: it does reference to the island because it is source of many of his ingredients. It captures the feeling of the place of abundant fertility and atemporalidad. The perfumes and aromas that abound there combine to create scents truly only. This distills the essence of the pure nature of Madagascar: wild, raw, mysterious and glorious.
- Range Supernature: it gathers the best of the nature together with the innovations of the future. Maison Lautier 1795 cultivates some of the terruños richer and fertile of the world. Also it amplifies these natural products by means of the use of innovative technicians in the supply, the recycling and the treatment of cold, like the method patented SymTrap R.I. To extract smells of alimentary by-products. Of this way, the Supernatura applies the science to form a symbiosis of the nature, the art and the wit: innovations that take advantage of the pure energy of the natural world.
With regard to the launchings of these 3 new scents, Ricardo Omori, Senior VP Global Fine Fragrance of Symrise has explained the following: "we Are combining the rich inheritance and the pioneering legacy of Lautier Fils of Grasse with our own technological innovations - and the raw abundant nature of Madagascar. Together, these elements form a new entity: Maison Lautier 1795, a truly modern mark with deep roots in the history of the preparation of aromas. For us, go back to work with natural products comes with several facets. We consider important to include elements of previous periods, because we respect a lot the legacy of Lautier. Besides, we want to incorporate sustainable practices from seeds it until the final product."