Lubrizol has announced the launch of Glucamate™ Evolve, a high-performance biodegradable thickener specifically designed for sulfate-free surfactant systems. Developed to offer exceptional viscosity increase, excellent clarity, improved foam quality, and superior fragrance tolerance, this new ingredient helps formulators create premium hygiene and hair care products that respond to the growing demand for gentle, high-performance, and sensorially rich experiences.
The body and hair care category continues to evolve as consumers seek products that combine the principles of clean beauty, skin care-inspired benefits, and elevated sensory experiences. Sulfate-free formulations are gaining increasing importance, especially in applications for sensitive skin and infant care, while texture and foam remain key differentiation factors. Thus, consumers are progressively favoring rich gels, creams, gel-to-foam formats, and a creamy, abundant rinse that enhances the user experience.
The Glucamate™ Evolve thickener was created to address these market trends through powerful thickening capability, even in sulfate-free systems that are traditionally complex to formulate. It offers excellent viscosity efficiency while maintaining optimal clarity and fluid rheology, allowing for the development of visually appealing formulations with a rich, honey-like flow.
In addition to enhancing product aesthetics, Glucamate™ Evolve contributes to a superior sensory experience by promoting richer foam and improving the overall feel of the formula. It also offers excellent compatibility with silicones and promotes cationic deposition, giving formulators greater flexibility when developing multifunctional cleansing products.
Designed to maintain robust performance across a wide range of applications, Glucamate™ Evolve retains its effectiveness even in formulas with high fragrance content. It tolerates loads of up to 4-5% water-soluble fragrances, allowing brands to create differentiated sensory experiences without compromising product transparency or mildness.
With this launch, Lubrizol reinforces its commitment to formulators to drive the next generation of sulfate-free personal hygiene and hair care products, combining performance, premium aesthetics, sumptuous foam, and versatility in a biodegradable solution aligned with market demand