Iberchem has this summer presented its latest innovation that stands out for its broad sustainability value. The company started by presenting what a high-intensity fragrance is, which it defines as a fragrance formulation with a higher concentration of olfactory ingredients per dose, with smaller doses being necessary to deliver the same scent intensity.
High intensity fragrances may contain high impact ingredients that offer higher performance for a smaller dose. For example, some pyrazines, tropical or fruity notes, amber and ozonic notes can be classified as high intensity. These high impact ingredients are used in contexts where a lower dose of fragrance is needed to achieve the same performance. This type of fragrance is useful in the case of laundry care where the fragrance intensity of detergents and fabric softeners will be higher for a lower dose of fragrance in the final formulation. Therefore, these high intensity fragrances ensure scented laundry care products with high performance fragrances that last beyond the wash.
One of the main advantages of this innovation is consumer convenience. High-intensity laundry care formulations and fragrances ensure that only a fraction of the traditionally used dosage is needed per wash. Consumers will have a smaller amount of product, for the same feeling of cleanliness and fresh, long-lasting scent. New product formulations must be designed with the end consumer increasingly in mind to guarantee a positive influence on their purchasing decision and to ensure the future development of new product opportunities.
Iberchem offers high intensity fragrances for all types of applications from fine fragrance to personal care and household products. Iberchem's proprietary fragrance compaction technology ensures the development of fragrances that require less than half a normal dose of fragrance to obtain the same olfactory intensity.
What is the sustainable impact of high-intensity fragrances?
High-intensity fragrances are concentrated, so less fragrance is needed in the final product formulation. Less product means less packaging consumption and ultimately less waste, as less packaging ends up in landfill. Products come in lighter packaging, which helps reduce emissions from delivery vehicles during transport, ultimately raising their green claims and helping to reduce greenhouse gas emissions from energy-intensive processes.