Eurofragance, the leading international fragrance house with over 35 years of experience in the Middle East, returns to Beautyworld Dubai 2026 from October 6 to 8. Under the concept ASCENT, the company will present an immersive olfactory experience along with a new fragrance collection that explores the capacity of perfume to influence emotions. The proposal is articulated in different stages, configuring a sensory journey designed to elevate the emotional experience.
Eurofragance, which operates from its Creative Center in Dubai Science Park, participates for the sixteenth time in this international event. In its 30th edition, Beautyworld Dubai consolidates itself as a strategic event for the global beauty and fragrance industry, reflecting the growing influence of the Gulf countries in the international market. In this context, Arab perfumery maintains a multi-billion dollar expanding trajectory: global retail sales reached 4.9 billion dollars in 2025, compared to 2.8 billion registered in 2023.
Oumayma Tabet, Managing Director for the Middle East at Eurofragance, explains that “the Middle East is today one of the most influential and fastest-growing fragrance markets in the world, setting trends and inspiring innovation far beyond the region. Beautyworld is an excellent opportunity to be among the industry voices that are shaping the future of perfumery in this region and to celebrate the talent and craftsmanship behind the fragrances we create.” She adds: “For Eurofragance, Beautyworld Dubai is the perfect stage to launch ASCENT, an experience designed to capture how fragrance moves people and shapes emotion.”
In this regard, Joan Pere Jiménez, CEO of Eurofragance, states: “The Middle East represents one of our most strategic markets and our presence at Beautyworld Dubai reflects the magnitude of our ambition here. Our clients and partners across the region are fundamental in this journey and we continue to invest in the talent and innovation that drive our growth and expansion in the region.”
ASCENT: An Olfactory Journey Through Emotion
As part of the ASCENT experience, Eurofragance presents a new collection of seven fragrances, each representing a different emotional state created by the company's perfumers, taking each visitor on a journey that ascends fragrance after fragrance through the emotion of euphoria. From the freedom of floating to the comfort of cherished memories, the collection explores how fragrance can capture and amplify every moment.
Visitors will be able to discover exclusive Eurofragance creations and meet the perfumers who created them, exploring the inspirations and creative choices that shape each fragrance and guide the senses through an evolving emotional experience.
- Ignite: created by perfumer David Mallo, it is inspired by the freshness of a morning walk, combining cypress and petitgrain with mimosa, mate, and Euphorion® for a soft and vibrant finish.
- Cherish: created by senior perfumer Angéline Leporini, it is inspired by childhood memories of warmth and comfort, blending almond, milk chocolate, plum, mandarin, and vanilla milk with sandalwood and cashmeran.
- Indulge: created by master perfumer Belén García, it combines Eurofragance's patented ingredients Euphorion® and Olivante® and captures the richness of karak through its Headspace solution. Notes of baklava and cardamom tea are combined with dates and rose with warm spicy gourmand notes.
- Levitate: created by senior perfumer Soizic Beaucourt and perfumer Marzia Tissino, it captures the freedom of floating by the sea, combining Euphorion®, bergamot, and airy marine notes with prickly pear, lotus, ambergris, and oud.
- Dreamstate: created by master perfumer Olaf Larsen, it explores the space between wakefulness and sleep, combining ozonic notes, bergamot, cotton candy, and iris, with Euphorion® and Olivante® providing elevation and depth.
- Immerse: Created by senior perfumer Lucas Sieuzac, it captures the feeling of stepping into the unknown, combining juicy melon, jackfruit, and ivy flower with Euphorion®, amber, ghaf wood, and burnt oud.
- Radiate: is the highlight of the ASCENT journey, created by senior perfumer Julia Rodríguez. It is inspired by moments of clarity and reconnection, combining guava, lychee, and chili with osmanthus, tea, frankincense, ambergris, and moss, amplified by Euphorion®.
EuroMotion®: Fragrance and the power of emotion
EuroMotion® is Eurofragance's patented fragrance technology designed to boost mood and reinforce positive emotional responses through smell. Combining carefully selected olfactory ingredients, including essential oils, with Euphorion®, an exclusive ingredient developed by the company, this technology merges perfumery creativity and scientific validation to create fragrances associated with specific emotional territories, helping to amplify experiences.
As part of ASCENT, EuroMotion® reinforces the emotional dimension of the collection, enhancing the sensory experience behind each creation.