Eurofragance, the Spanish fragrance house, has launched ICON, a new strategy to build a palette of ingredients to enhance the quality and sustainability of its fragrances. ICON, an acronym that stands for "innovation", "commitment", "origin" and "nature", aims to develop an exclusive palette of high-quality, sustainable raw materials that allows perfumers to fully express their creativity.
A palette of aspirational ingredients for distinctive fragrances
ICON is a collection programme aimed at selecting or creating unique ingredients to create exclusive fragrances. It also aims to improve those raw materials from the rest of the perfumery palette. After a meticulous selection process, which evaluates the olfactory properties of an ingredient, along with its health and safety profile, only then can that raw material be considered for the ICON collections.
ICON offers an innovative vision of the raw materials used in perfumery and presents the most emblematic ones according to their characteristics, origin and track record in sustainability criteria. This programme is a true commitment to conscious perfumery.