The French perfume brand Nina Ricci has always been committed to offering new and different facets of femininity. In the words of master perfumer Olivier Cresp, "Since the moment of its creation in 2006, the 'Nina' fragrance has continued to surprise and enchant the world of perfumery." Since then, it has captivated women around the world, especially the youngest, and has become a modern icon. In 2019, Nina Ricci brings all the magic of her emblematic perfume for a creation that is ever more 'Nina', ever more Ricci: Nina Rouge.
In 2022, the 'Nina' franchise surprises again and commits to an eco-responsible approach to the iconic fragrance. It is a cleaner and vegan version of the Eau de Toilette with 90% ingredients of natural origin. The new formula includes an upcycled lemon, that is, it comes exclusively from fruits discarded by the agri-food trade for not meeting the established criteria in terms of size or appearance. And, a responsibly sourced vanilla infusion.
Plus, it's vegan. The brand is committed to a ban on animal testing worldwide and rejects the use of ingredients and derivatives of animal origin, such as beeswax, animal musk, ambergris, castoreum, civet musk, and synthetic non-vegan musks.
Its recognizable bottle has also had a makeover: the glass is now 20% recycled and 100% recyclable. But, Nina Ricci goes even further, the case includes an 80 ml refillable bottle. Plus, each component is easy to separate, making recycling easy.