HALLOWEEN Perfumes is one of the official sponsors of Operación Triunfo (OT) 2025, the emblematic musical contest produced by Banijay Iberia and broadcast exclusively by Prime Video.
This collaboration is key, since, in this edition of the program, OT will be broadcast simultaneously in Spain and in six Latin American countries, consolidating its international reach in strategic markets for HALLOWEEN Perfumes.
“Our participation as an official sponsor in OT is very natural, because we share similar values. In OT, artists experience a very special transformation: they enter as anonymous people and go on a journey to become artists. It is magic, it is attitude and courage, strength and authenticity; it is desire and a desire to illuminate the stage with their own aura. And this touches us very closely, because HALLOWEEN Perfumes believes in the magic of people, and our fragrances are the best ally to reveal that inner magic to the world”, says Marta Yestera, Brand Manager of HALLOWEEN Perfumes.
The Spanish brand will have a presence at the OT Academy with its new olfactory pillars: MY WORLD and MY WISH.
With this action, HALLOWEEN Perfumes will pay special attention to its new masculine fragrance, MY WORLD, an woody-aromatic-spicy Eau de Parfum created by the perfumer Alexandra Monet. Following in the wake of MY WISH, the feminine perfume launched in 2024 enters a new, more sophisticated and current dimension.
The sponsorship began on September 15 with Gala 0 and will extend until December 15, the date of the Final Gala of Operación Triunfo 2025.
With this alliance, HALLOWEEN Perfumes reaffirms its commitment to emerging talent and self-expression, taking its olfactory universe to one of the most inspiring stages of OT music