LUSH joins the world of fitness with its new range of magnesium

Epsom salts also become protagonists for LUSH in its new bath bombs

Editorial
20 of January of 2023
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Massage Magnesium LUSH
Massage Magnesium LUSH

LUSH has presented this week a new range in which the main protagonist is magnesium, and in this way, enters the fitness. It has presented three solid massage oils with magnesium, an essential ingredient when it comes to muscle recovery.

The creators of this new line of LUSH have achieved to combine the beneficial properties of the magnesium with the massage of bathroom.

The cofounder of LUSH is especially happy with this new launching because it knows very well the properties of the magnesium, since it is runner of marathons and co-inventor of this collection: "Keeping our bones strong and taking care of our muscles and ligaments helps maintain our body's resistance as we train and as we age."

These three products are ideal to make massages: "The massage is a really effective form to keep the strength and the movement and the magnesium contributes to this process. In LUSH believe in the power of the touch to help us to feel us connected no only to us same, also with the other."

The 3 products that presents LUSH are the following:

  • Before. Solid massage oil with magnesium. Reduces the likelihood of overexertion and injury by increasing blood circulation and joint flexibility.
     
  • After. Solid massage oil with magnesium.

    Relieves joint stiffness and delayed-onset muscle soreness. Helps the body's natural process by eliminating waste products after exercise.

  • Deep Sleep. Solid massage oil with magnesium. Helps improve the quality of rest.

These products have 122mg of magnesium by each 5g of product, elaborated from shea butter.

The Epsom salts leading in LUSH

On the other hand, the bombs of bathroom with epsom salts, are handmade with magnesium and are recommended to use them after a training. The incorporation of Epsom salts answers to a demand by part of the consumers of LUSH, therefore, have added in the bombs of bathroom in this range.

  • Deep Sleep. Bath Bomb. Formed from lavender, chamomile and neroli oils. Epsom salts restore balance to tired muscles.
     
  • Salt Water Soother. Bath Bomb. 

    Contains refreshing oils of peppermint, spearmint, eucalyptus. They help muscle recovery, rich in magnesium.