This September, the brand wants to prolong that 'good face' effect after the holidays and summer sun with the arrival of Melting Blush and Melting Bronzer, a new generation of stick products created to restore precisely what the face sometimes loses with fatigue: color, warmth, and dimension
Stick & Go: apply, blend, and go
The stick format responds to an increasingly simple, intuitive, and versatile way of relating to makeup. It can be applied directly to the skin and blended with fingers, a brush, or a sponge; it's comfortable to carry, allows easy control of the amount of product, and modulates the result layer by layer. A format that adapts to both a quick routine of a few minutes and a more elaborate makeup, depending on the moment and the desired result.
Few steps and multiple possibilities to achieve a natural result: Saigu's philosophy also translated into the format.
Melting Blush: the gesture that brings life back to the cheeks
A touch of blush can make the entire face suddenly look fresher and more rested. That's the idea behind Melting Blush, a creamy stick blush that melts into the skin, leaving a luminous and juicy finish, without visible shimmer particles and without accentuating pores or fine lines. Its color is totally buildable: from a subtle veil to a more intense flush.
The range includes four new permanent shades:
- Hazel, toasted terracotta brown with a warm neutral undertone.
- Mauve, berry pink with a plum nuance.
- Muted Fig, muted fig pink with a mauve nuance.
- Maple, soft peach beige with a neutral undertone.
Melting Bronzer: warmth and dimension in seconds
Melting Bronzer is born to recreate that healthy tone the skin acquires when it has been lightly kissed by the sun. Its creamy texture melts easily and leaves a luminous matte finish, providing warmth and dimension without appearing grayish or orange.
It can be applied to cheekbones and forehead to add warmth to the face or under the cheekbone and jawline when more definition is desired.
It comes in two shades:
- Greta, a medium bronzer with a neutral undertone.
- Gia, a chocolate brown with a cool neutral undertone designed to provide greater depth.
Two gestures to achieve the good face effect
The Bronzer adds dimension and warmth. The Blush restores color and freshness. Together they build a good part of that Good Face Effect that Saigu wants to claim 365 days a year.