Piel-e Cosmetics, a high-end skincare brand created and produced in Spain, launched its first Rice Skincare Collection last summer. Formulated with the utmost attention to detail, the products encapsulate the colours, aromas and sensations of the valleys along the Spanish Mediterranean coast. The brand challenges the way beauty is understood from the ground up by emphasising the role of quality care in physical and mental wellbeing.
Designed by design agency Lavernia&Cienfuegos, the packaging conveys the brand's core personality traits: elegance and sensoriality. A clean white canvas with a bright yellow trim represents the warm sunshine of the Mediterranean coast. The design has attracted the attention of Pentawards and the World Brand Design Society.
The Rice Skincare Collection has been created to deeply nourish and rejuvenate dry, sensitive or mature skin. This collection features active ingredients derived from rice, oats and carrots grown in Spain. The collection has 3 products with unique textures and aromas that stimulate the senses.
- The Cleansing Balm: the result of extensive research, this cleansing balm removes all impurities, including stubborn make-up, and rinses away without a trace. It features a blend of 6 oils rich in vitamins A and E, which fight free radicals and delay premature skin ageing.
- The Soothing Essence: A hybrid product that offers the active power of a brightening serum and the hydration of a toner. It combines rice and oat actives from Spain, probiotics and oils rich in vitamin E and antioxidants, perfect for daily care and protection.
- The Nourishing Mousse: Nourishing and moisturising cream with a light and smooth mousse-like texture. Provides protection and softness, evening out and brightening the skin tone. Enriched with carrot stem cells from Elche (Spain) and probiotics, which prevent premature ageing by restoring cellular homeostasis.