Schwan Cosmetics, the leading global manufacturer of private label color cosmetics and supplier to many renowned beauty brands, has introduced "Skip-the-filler Lifter Liner." This LIPLIFT hybrid lip liner has been developed in response to growing consumer interest in beauty longevity, skintelligence, and non-invasive alternatives to aesthetic procedures.
Consumers are shifting their preferences towards beauty that embraces regeneration, long-term skin health, and makeup products are also incorporating cosmetics to become treatments. Specifically, in the lip category, makeup products that also have skincare properties are growing.
"The lip care category is evolving towards hybrid formats that combine makeup with skincare-inspired benefits. With the Skip-the-filler Lifter liner, our goal was to develop an adaptable product system that allows brands to express their own identity while staying aligned with the growing demand for lip product treatments," explains Cornelia Riepl, Product Marketing Director at Schwan Cosmetics.
Schwan Cosmetics has developed LIPLIFT and it is another step for its 3 Pillar LIPLIFT System, a blend of encapsulated peptides, volumizing hyaluronic filler spheres, and designed bioactive ceramides. They are known for helping to reduce wrinkles, increase lip volume, hydration, and definition.
LIPLIFT combines immediate visible improvement with long-term benefits in a single hybrid format. The formula has been developed to result in smoother, better-looking, and more hydrated lips. Clinical efficacy studies provide evidence in hydration and volume parameters over time:
- Lip smoothness improves:
- 23% after 30 minutes
- 25% after 14 days
- 31% after 28 days
- Lip volume improves:
- 18% after 30 minutes
- A continuous visible improvement after 14 and 28 days.
Designed for extended wear without smudging or fading for up to 11 hours, LIPLIFT features a creamy, velvety texture with a softly blurred finish designed to create fuller, more defined lips with a comfortable, lightweight feel. The vegan, waterproof formula is developed without preservatives, BHT, paraffin, microcrystalline wax, perfluoride, ozokerite, or ceresin.