Pusheen, the iconic character that has won the hearts of millions around the world, takes a new step into the beauty universe with her first collection at Primor.
The line brings together beauty and lifestyle products with the unmistakable kawaii style that has made Pusheen a global phenomenon. Adorable designs, affordable prices, and a strong collectible component make this collection a must-have for both fans of the brand and those looking to add a fun touch to their day-to-day lives. This launch marks the beginning of Pusheen's presence in the Spanish beauty channel, imported and distributed by You Are The Princess, a company specializing in bringing consumers the latest international beauty and accessories trends. In the coming months, new references and special collections will be added, further expanding the offering for brand followers.
With its roots in humor, joy, positivity and inclusion, Pusheen brings people together and spreads happiness around the world. The chubby tabby cat's love for naps, snacks, travel and her friends has transcended all media, from animated comics, GIFs and animated stickers for social media and text messages to books, clothing, accessories and themed and immersive event spaces. Originally founded in 2010, Pusheen Corp. works with more than 80 licensees in more than 60 countries to bring cute and collectible products starring Pusheen and her friends to millions of fans around the world.