Gema Herrerías launches a new photoprotector that seeks to solve the main problem of sunscreens: the lack of use.
In this type of product, the user experience and the importance of textures and shine have become one of the key factors in the customer's choice of product, especially in those with oily skin.
Gema Herrerías launches Factor Invisible SPF50 Broad spectrum, a sunscreen that not only seeks to offer maximum protection, but also to eliminate the barriers that prevent its daily use.
Factor Invisible SPF50 introduces a completely colorless gel texture that, literally, disappears upon application, and leaves no trace, no white residue, nor a greasy feeling.
This experience is possible thanks to gh BarrierSense® technology, which, in addition to optimizing the barrier function, redefines the finish of daily sun protection. The micronized polysaccharide matrix integrated into gh BarrierSense® acts on sensoriality and light dispersion, generating a soft-focus effect that blurs pores and irregularities and leaves a uniform, matte, and velvety finish. More than a sunscreen, it functions almost like a “filter” on the skin.
Factor Invisible offers SPF50 against UVB, high UVA protection (UVA-PF 17.6) including UVA I and UVA II, and coverage against IR-A, visible light, and blue light.