Cumlaude Lab expands its portfolio of intimate gels with a new product in the form of an oil that not only cleanses, but also moisturises and relieves itching. Hydra Oil Intimate Hygiene.
Based on sweet almond oil, niacinamide and rice bran oil, the new Hydra Oil Intimate Hygiene reduces itching by -75% and moisturises by +15% in 24 hours. Moreover, as it is both gynaecologically and paediatrician-tested, it is suitable for the whole family.
Hydra Oil Intimate Hygiene has a soft and emollient texture to moisturise and soothe in an optimal way.
It is specially designed for athletes who suffer from irritation caused by tight clothing, swimmers who are in continuous contact with chlorine from the pool or sea water, elderly people with delicate and sensitive intimate mucous membranes or in general, people with itching, irritation or intimate dryness such as that caused by taking certain medications.
Hydra Oil Intimate Hygiene, comes to accompany Hydra Oil Vulvar Moisturiser, launched last year by Cumlaude Lab, with great success to follow an intimate care routine based on hygiene and hydration.
The aim of daily intimate hygiene is to remove traces of sweat, urine, fluids, dead cells... To prevent infections, which are so annoying and uncomfortable. According to a study conducted by Shoppertec at the end of 2022 for Cumlaude Lab: 55% of women who use intimate hygiene use it every day 56% of women who use intimate hygiene are brand loyal and 71% are faithful to their product.