Beter, the Barcelona-based firm specializing in beauty and personal care essentials, celebrates its 90th anniversary this year. Founded in 1936, the brand has accompanied different generations in their beauty routines, evolving and adapting to new needs and trends without losing its essence. To commemorate these nine decades of history, Beter presents 1936 Collection, a limited edition collection that reinterprets some of its most emblematic products, combining tradition, design, and functionality.
- Charm Brush - 1936 | Collection: New design of the mini version of the Natural Fiber brush. Now in mirror effect.
- Makeup Kit 5 brushes and applicators | 1936 Collection Set of five 1936 Collection brushes and applicators to work foundation, powders, eyes, and details. All your looks, with the essentials.
- Set of makeup brushes and 2 sponges | 1936 Collection Create a complete makeup with three brushes and two sponges designed to apply, correct, contour, and set.
- Makeup Kit 4 brushes and eyelash curler | 1936 Collection. Create all kinds of eye looks with four brushes and an eyelash curler. You can apply shadows, blend, define the contour, and achieve a more open and intense gaze.
- My Shiny Hair Kit | 1936 Collection. Keep your hair always ready with a pneumatic brush, a metallic hair clip, and a fabric scrunchie. Three limited edition basics to detangle, tie up, and style your hair.
- Manicure case | 1936 Collection Take care of your nails and cuticles wherever you are with these five manicure tools. They come in an elegant limited edition toiletry bag, perfect for use at home, travel, or as a gift.
Hairstyle 1936 | Collection
What began in Barcelona in 1936 with the manufacture of razor blades has become a benchmark brand in the beauty and personal care sector. Throughout these nine decades, Beter has expanded its catalog, incorporating new categories and developing products that respond to the needs of each generation.
Today, with a presence in more than 60 countries, the firm continues to work for innovation, quality, and design, maintaining the same purpose that has guided its trajectory: to accompany people in their daily beauty rituals.
To celebrate this anniversary with those who have been part of its history, Beter will launch a special initiative that invites consumers to discover how many products of the brand they have in their homes.
Under this proposal, the firm will challenge its community to search for and gather all their Beter essentials, from the most recent to those that have been accompanying them in their personal care routines for years. The winning person will receive free Beter products for one year, for a total value of 600 euros, a way to thank the trust and loyalty of those who have made these nine decades of history possible.
With this initiative, Beter wants to highlight something that has characterized the brand since its beginnings: its presence in homes and its ability to accompany different generations through small daily gestures. 90 years of history, innovation, and beauty. And this is just the beginning.