“At BABÉ, we advocate a very clear idea: photoprotection should be applied 365 days a year. If we use makeup every day, that gesture should also protect, treat, and accompany the skin,” explains Lia Carolina Oliveira Dos Santos, pharmacist and product manager at BABÉ.
With this philosophy, High-Tech SPF Makeup, BABÉ's photoprotection line with a makeup effect, is born: three formulas designed for those who want to look good without sacrificing skin care or complicating themselves with endless routines.
A proposal formulated from pharmaceutical science that combines broad-spectrum mineral SPF 50 photoprotection, makeup that adapts to all skin tones, and treatment active ingredients focused on prevention and skin longevity.
365-day facial photoprotection: makeup that also protects
The conversation about skin care is changing. We no longer talk only about covering possible imperfections, beautifying, or achieving an immediate good-face effect. We talk about preventing spots, protecting against photoaging, and preserving skin quality in the long term.
“Today we know that UVA radiation, blue light, infrared radiation, and pollution impact the skin much beyond summer. Therefore, ideally, the makeup we wear for hours (and throughout the year) should be formulated to protect against these daily aggressions,” comments Lía Carolina Oliveira Dos Santos.
The High-Tech SPF Makeup line from BABÉ incorporates 100% mineral SPF 50 filters with broad-spectrum protection against UVA, UVB, IR-A, blue light, and pollution, combined with active ingredients aimed at skin longevity that help preserve cellular functionality, strengthen the skin's natural defenses, and prevent damage caused by environmental aggressions.
The era of five layers is simplified
For years, beauty routines have been built by accumulating steps: serums, protectors, foundations, concealers, powders… But the new silent luxury of skin care is not about doing more, but about choosing better.
“It's not about adding more products, but about integrating functions. The skin doesn't need more layers; it needs intelligent formulas that work effectively and are easy to incorporate into daily life,” explains the pharmacist.
The idea is simple: photoprotection, makeup, and treatment working together. The result is formulas with light and buildable coverage, designed to blend with the skin without a mask effect and intuitively adapt to different skin tones thanks to smart mineral pigment technologies.
Three steps for protected skin
Color Fit Foundation SPF 50: a foundation with cellular support. RRP: €21.5.
A makeup foundation with adaptive encapsulated pigments that adapt to skin tone for a natural and even finish. Its great differential also lies in the incorporation of NAD+ Booster, an active ingredient that enhances cellular defense and natural skin repair mechanisms and provides cellular energy to promote skin longevity. It also includes hyaluronic acid, prebiotics, and carnosine.
“We don't seek to talk about anti-aging from an unrealistic perspective. We talk about accompanying the skin, protecting it, and preserving and optimizing its functionality over time. Prevention begins long before visible signs appear,” concludes Lia Carolina Oliveira Dos Santos.
Color Fit Concealer SPF 50: the concealer that also treats the contour. RRP: €16.75.
Specifically designed for the eye contour, Color Fit Concealer SPF 50 combines concealer, treatment, and photoprotection in a single step. Its formula incorporates pro-collagen peptides, hyaluronic acid, prebiotics, and carnosine, helping to improve the appearance of firmness and elasticity while protecting one of the most delicate areas of the face.
“We wanted a product that corrected and illuminated without marking lines or feeling heavy, but that also actively cared for this very thin and sensitive area,” explains the expert.
Compact Color SPF 50: reapply without giving up makeup. RRP: €25.
A compact photoprotector with color that unifies and conceals imperfections. It works as daily makeup, providing natural and buildable coverage. Its formula incorporates peptides and hyaluronic acid, helping to hydrate and soften the skin, while its SPF 50 mineral filters offer immediate broad-spectrum photoprotection. In addition, it can be easily reapplied during the day without altering makeup.
“Many people do not reapply sunscreen because they feel it ruins their makeup. This format allows for comfortable, natural protection renewal without a heavy feeling. Furthermore, the coverage is buildable, so each person can decide the intensity of the finish with each application, from a lighter effect to greater coverage, without losing naturalness,” says Lia Carolina Oliveira Dos Santos.