The third 'Beauty Business Talks' highlight successful case of 9 entrepreneurial women in beauty sector

On the occasion of the celebration of 8 March, Next in Beauty focused it third edition of the 'Beauty Business Talks' in 'Successful female entrepreneurs in beauty', that carried out on Friday 10 March. The welcome initial offered it Miriam Dwells, editor of Next iIn Beauty, who exposed in brief the current situation of the entrepreneurship feminine and conclude that the favourite sectors to entrepeneur are lifestyle and the communication. Later, she handed over to the moderator of the panel and introduced the speakers, Helena Rodriguez, the director of the media.The guests to this round table were Anna Fuster, of Two Poles, Mar Casquet, of CosmeticsInmind, Estefanía Ferrer, of Licoo Cosmetics, Raquel Gonzalez, of PURE Skincare, Julia Boras, of Bloometic, Lucyanna Barbosa, of Bicosome, Mayte Expósito, of the agency of communication Imago, Sara Jiménez, founder of Innia Beauty, and Jéssica Bajón, of UnaVida Cosmetics. All, exposed shortly which were his companies fruit of the entrepeneurship and in which point of the chain of value of the beauty found .Firstly, Helena was all asked what were the main difficulties they had to face when starting their ventures. The majority of them agreed that the hardest thing is to find a balance between work and family. "The conciliation familiar and labour life, definitely. I bumped into with my first brand and was born my first baby. Both parts involved a wide development on my. Any reward is free, if we are here is by all our hours of work, our nights without sleeping… All is fruit of the work" explained Raquel González, of PURE. On the other hand, Jéssica Bajón, founder of UnaVida, indicated that it supposes a big hamper to do hollow in the cosmetic market, "is a sector with a lot of giants and results complicated to give to know".Having economic support and backing for your project is essential when starting your own company. This, also was one of the subjects that treated during the more than two hours of celebration of this round table. "The shortage of resources is another subject to part. In i case, in 2012, the company in which it worked closed and went me to the street without money. I knocked a lot of doors, and by the age or by other reasons I didn't obtain any kind of help" explained from her experience Mar Casquet, co-founder of CosmeticsInMind.The financial aspect is something that perturb and in a lot of occasions paralyses big projects and initiatives, but the true, is that as it argued, Mayte Expóxito, co-founder of the agency of communication Imago, is indispensable to analyse and make an exhaustive labour of consulting: "It Is necessary to do a good strategy of businesses. They will be born interests to know where go, how do it, for this, is important count with a good and closely adviser that guide to you. Don't be afraid to confront to the business part of the company, because nobody is born learned with these business dowries. Anybody teaches you to sack to somebody. Anybody explains you this to business level."Lucyanna Barbosa, of Bicosome, also added that she felt very supported in business training by associations and catalan entities like Barcelona Activa: "there are professionals that are going to help you. We begin in Barcelona Activa because there are all type of courses, trainings… If I didn't do 15 courses in Active Barcelona, I didn't do any. I didn't come from a business or finance background and they gave me the necessary support. They founded my online company right there. There is quite a bit of support in that regard. It's essential to educate yourself and have their help. We have projects from the Ministry of Research. NeoTech dedicates itself to financing the first 2 or 3 years of companies. This program is still active and we were able to apply for it, which gave us a big boost. There are programs to help you connect with doctors, and they finance the doctors' salaries. There are various collaboration projects that are important to keep in mind. In our case, we presented ourselves to all the investment forums that existed. It's important to be clear about where your project stands because investors ask you questions that you don't know and you have to find those answers."As this topic sparked a special interest among the attendees of this virtual roundtable, all the speakers wanted shed some light in a so fundamental aspect as it is to achieve economic resources, by what decided to expose their cases. Julia Boras also did so: "regarding to the finance is important to keep in mind even before beginning. You have to inform you, look and think before establishing any society. We in Bloometic have been able to obtain some loan with entities of the government of Spain, but some have requirements very closed. It is necessary to bear in mind from the beginning to know the social capital that need." Anna Fuster, the founder of Two Poles, added that, although now his project is self-funded, something that upsets to her is how purchase new capital in the case that was necessary. Besides, she warned that it is necessary to elaborate a correct and thorough planning of initial investment not to have to face up to any setback that can truncate the project. To culminate this point, Jéssica Bajón, added that the trade cameras are also an interesting option to help to you in your business. Closely related with the previous point arose the following subject: innovation. With a capital limited it is difficult to compete with the big of the sector that have of games that year after year see like his quantities continue growing. This is something to what all the entrepreneurs, independently of the sector, face up. "It is important to create the speaker of the innovation. As it has said Lucyanna, is important to know expect to the market. In 2018 I launch the first retinaleido, that did not know it anybody, now is my moment of gold because all the world speaks of this, and is my moment of peak. It is very well the innovation, but it is necessary to range with the consumer, know when it is prepared the consumer" argued according to his experience Raquel González, CEO and founder of PURE Skincare. On the other hand, Mayte Expósito, from his point of view, added that the communication is a field that have to explode a lot of entrepeneurs: "Very powerful brands are born but are lost in the process because they don't know how to communicate who they are" sentenced.All those that participated in this debate that extended from the 10 of the morning, until happened the 12, coincided in that in spite of everything, would go back to do it. In spite of everything, they are proud to having carried out these projects, and somebody like Sara Jiménez, the founder of Innia Beauty, highlighted that something that paralyses to a lot of people is the fear to the failure: "there is a very important thing that I have learnt undertaking: the fear to the failure. The quantity of people that don't undertake by the fear to the failure. Nothing can teach me what I have learned in my process of entrepreneurship. The fear to the failure is something that I have had to learn to manage. It is very comfortable to work for another person, because this fear do not have it. Everything is positive, but also have to come up against with this." Mayte Expósito, added to what commented Sara and included that you win them to do it are those that mark the way: "I do not create in the superwomens. The important is to have win, define the project and start. It is necessary to work the subject of the egos and not thinking that it will be an absolute way of success. You can lose one thousand times win them, but will go back them to recover." A day very gratifying that allowed to know from another point of view that hides behind the women that decided to continue forward with his adventures and that today, celebrate to have it attained.

The third 'Beauty Business Talks' highlight successful case of 9 entrepreneurial women in beauty sector

The speakers talk about of innovation, finance of their projects and offered advice to the futures entrepeneurs based in their experience