We can't deny that like consumers have gone back us more demanding that never; we exert a big power of decision in front of the marks, and is by this that if we do not find exactly what want, opt for following with the research.

This pressure feel it the marks, and definitely, pushes them to improve and innovar day in day out.

According to the Global Study of Sustainability 2021 made by the consulting Simon-Kucher & Partners, the sustainability considers a criterion of purchase "of extreme importance for 29% of the Spaniards, gone on down 36% that think that is "important". That is to say, a total of 65% of the respondents value this factor like a notable element to the hour to buy an article or hire a service.

To part of this, exist other statistics that aim in the same direction, and are many the companies that are working in solutions more sustainable.

Even so, there is some that even wanting to stand out as sustainable promote his products like echo-managers and have to recognise that this can finish confusing to the consumer.

This level of requirement and the difficulty for discernir between sustainable and echo-manager push us to consensuate a common vocabulary inside the sector, since all at the end are looking for have products more ecological and less hurtful for our planet.

In my opinion could classify three groups: the group of materials 100% recyclable, the group of materials that without becoming recyclable contain less material contaminants and the group of traditional materials that are slopes to find recyclable solutions by the complexity or delicacy of the composition of the formulas that contain.

By experience know that evolve of a type of stadium to another, requires time, R&D and investment that no all the marks can tackle to the same speed, but sincerely, although the process was slow, the most important is that the greater part of marks are in this change.

I that find me working in the sector of the packaging, ascertain that by part of the consumers perceives that some materials are the most sustainable, like the glass and the paper, when it does not have why be like this: The container that carries paper is possible that was multilayered, since in case only no always can keep stable formulas of cosmetics neither preserve according to that foods, for example. Like this then , that have several layers of distinct materials does that it was not recyclable, but his more natural appearance can confuse to a less expert consumer.

When they proposed me make a column of opinion thought that it was the perfect occasion to be able to claim more platforms in which the consumer can find official and truthful information on what each mark is making to improve in sustainability.

In this platform could spread information so that the customers can choose of form more objective the products that consider more suitable.

Another point to comment would be the big debate of the plastic and the aims 2030. Lately, this type of material has been very penalised when in reality all the world knows that so much the accumulation of polymers and the aluminum have been and keep on being the most effective barriers for crowd of products.

Although we already know that this material has been very penalised, the R&D is evolving to the use of plastics recycled and the use of cute-material that can be recyclable and like this generate a more circular economy.

With all this, does not be necessary to forget that the most important challenge that have is the one to achieve that the recyclers plants can manage of efficient form these new complexes.

Inside this range of products, a container that finds in peak thanks to his multiple properties in sustainability would be the Doypack (stable background stock exchanges) that contributes big savings of CO2 in the logistical part, his competitive cost like container and the possibility to recycle. All this contributes to improve the footprint of coal and uses cute-material that allows the use of recyclability greater with regard to other products.

The consumer is not expert neither surely aspires to be it, and by this is in our hand contribute in facilitating him a truthful and of easy understanding, that help to facilitate the acceptance of this type of containers and at the same time will provide some more competitive costs by his slowly presence in the market.

Like professional of the sector, create firmly in the importance to follow studying new formats of packaging more sustainable. In a conjoint evolution with the marks that will have to allow us optimise all the improvements in profit of ours the consumers and consistently of our planet.