According to a recent study of the Institute Reuters, the interest for informing and the confidence in the information are collapsing in practically all the countries of the world. The proportion of people that are interested in the news does not do more than falling of form homogénea in all the countries of the world. This problematic is not exclusive of the means generalistas as the skilled means of the different industries face a similar problem.

But What has carried us until here? It could say that the fault of interest to the news and the means does not attend so much to the demonizadas social networks but to a series of factors in front of which the only possible strategy is to offer a greater quality and a more deep and journalistic work that never.

The main factors that have caused this fall are:

1. Fault of credibility in the means, with an every time greater perception of the readers that the political bias or the debts with his anunciantes impose to the journalistic criterion in the publication.
2. Fault of speed in the means, being always much more immediate explore a news in the social networks for users that live with informative anxiety. It is likely that this was not a defect of the serious means of communication, because there is a work behind each news to contrast the information and ensure that what publishes encircles to the reality. But the consumer looks for an increasingly exaggerated immediacy.
3. Fault of depth in the means, in which it prevails in occasions the quantity of articles to publish on the depth and analysis of these.
4. Fault of differentiation of the means, existing the perception that the same news with information very similar goes repeating in all the newspapers or in the skilled magazines.
5. Fault of adaptation of the means, to a public that consumes different the information, in distinct moments to the usual and with a speed of change of the form in which it consumes it that it does that you have to be you adapting continuously.

In an era of infoxicación (intoxication by excess of information) launch us to create Next in Beauty like a notable informative space for the sector of the beauty. We want to go back to the foundations of the journalism, but, at the same time, with a halo of modernity typical of a young team, dynamic and that already has showed his capacity to transform with the creation of projects like the Beauty Cluster, the Beauty Business School or Global Cosmetics Cluster.

Next in Beauty Is born like a half of economic actuality, of innovation, tendencies and novelties of the industry of the cosmetic, perfumery and personal care… and does it a 7 July 2022 an iconic date in Spain and that every year will remember us the responsibility that have to run more than the news so that our readers are the first in knowing the actuality and explain it from the honesty and the professionalism that a half has to have.