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Marcos Urarte

CEO Pharos

An Industrial Engineer, he also holds a Diploma in Statistics from IES, a Diploma in Commercial Management and a Master's Degree in Marketing from EADA. Diploma in Management Control from ESADE, PDD (General Management Programme) from IESE and Master in Strategic Management of Information Technologies from the Colegio Oficial de Ingenieros de Caminos, Canales y Puertos de Barcelona. Professor at different Business Schools and guest professor at the University of Barcelona, Autonomous University of Barcelona, University of Havana (Cuba), University of Israel, Technological University of Guayaquil (Ecuador) and the University of Montevideo (Uruguay). 

Evolution of the strategy

Opinion

In ancient Greece and Rome, Thucydides, Xenophon and Julius Caesar, respectively, were clear exponents of strategy. Later, Machiavelli, Fernández de Cordoba and Hernán Cortés also deserve special attention

Business strategy
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