Sephora, the perfumery and cosmetics chain of the LVMH group, has officially presented Sephora Prize. This initiative was born with the aim of rewarding and boosting the ecosystem of emerging beauty brands in the European market.
With this call, the company seeks to discover disruptive projects in key categories such as skin care, makeup, hair care and perfumery, valuing key aspects such as responsible formulation, brand concept, sustainability and scalability potential.
Comprehensive support for business acceleration
The selected and awarded firms within the framework of the Sephora Prize will not only receive visibility within the retailer's platform, but also a strategic support program that may include:
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Specialized mentoring: Direct advice from executives and experts from the Sephora team.
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Retail acceleration: Distribution and business development opportunities in the chain's physical and digital channels.
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Brand visibility: Positioning campaigns to make the brands known to the wide community of consumers of the beauty giant.
The winning brand will benefit from these advantages for three years.
A continued commitment to innovation in beauty
The launch of the Sephora Prize reinforces the multinational's position as an incubator of global trends. The initiative joins other acceleration and incubation programs that the company has historically developed, reaffirming Europe as one of the most dynamic and innovative poles of the global cosmetic industry.
The deadline for submitting applications and the detailed participation criteria are now available through Sephora's official channels for professionals and founders in the sector.