L'Oréal invests 60 million in France to improve its production capacity, especially in the perfumery segment. As indicated by the French newspaper Le Monde, L'Oréal has launched an investment in the Gauchy plant, and is preparing for the inclusion of Gucci and Balenciaga in its fragrance portfolio.
The investment will allow the northern France facility to produce more than 200 million perfume bottles annually, strengthening L'Oréal's capacity as global demand for fragrances continues to rise. The Gauchy plant is already responsible for manufacturing key L'Oréal brands such as Lancôme.