The cosmetic giant French, L'Oréal has done with a minoritary participation in the Chinese company of perfumery of luxury Wen Xian Documents. As it explains Modaes in his portal web, the operation figure is still unknown.
This investment by part of L'Oréal the group has made this investment through Shanghai Meicifang Investment, that devotes of concrete way to the market of China, and Cathay Consumer, in which they find Cathay Main, L'Oréal and Kering. Shangai Meicifang Investment Was created the past month of May, when it arrived to an agreement between Fabrice Megarbane, the president of L'Oréal North Asia, and the CEO of L'Oréal China, with the aim to grow and settle in the market beauty Chinese.
With this investment by part of L'Oréal, the French company wait that the capital contributed use for the development of products, commercial operations and to promote the international expansion of Wen Xian Documents, that was founded the past year 2020 by Zharon Meng.
The signature of recent birth is recognised in China by his image 'rebellious' that offers, dark and mysterious with designs of only shops, headed to the generation Z of high consumption and Millenials. The mark at present has three shops in the country, specifically in Shangai and in Peking.