The natural ingredients and of first quality are the preferred in the cosmetic market Chinese

China is the second market of beauty bigger of the world, nowadays, so alone surpassed by United States and is that it has registered an exponential growth: in the last five years has increased in 53%. One of the benefited of this growth in China? Spain. In 2020, in full pandemic, Spain occupied the seventh position between the providers of beauty to China, and as it indicated the ICEX, represents 2,3% of the total of the imports (405 million euros), a tendency that as it indicates the agency of Spanish exports, is still in increase.How it is the Chinese consumer?The profile of the Chinese consumer bases a lot in the mark, this forces to the companies to employ big part of his budget in communication, marketing of social networks and other apps that allow them position to the mark. The 'branding' by part of the Chinese consumer, can see in a brief study elaborated by Statista, 'Criteria for selecting body care and cosmetic products in selected Asia-Pacific countries in 2021'. In this case, they analyse the factors that carry to the consumer to decant by a product: 51% of them, decide the product in function of the opinion of the known and friends of the person, 49% choose what cosmetic use in function of the mark, and 44% take into account the ingredients that compose formulates it.Which are the ingredients that greater growth have in China? Natural ingredients and of first quality: the preference by the products of care of first is growing to measure that improves the economy of the country and increase the income of the consumers. The negative image of some ingredients, like the parabens, is promoting the demand of ingredients softer and natural. In the report published by the ICEX in 2018, aimed that the consumers bet increasingly by the cosmetics with natural ingredients like honey and plants with medicinal properties and without chemical products, less aggressive for the skin and the hair. Antimicrobic soft: The demand of antimicrobic soft like the sour benzoico/benzoatos has increased to measure that the formulators adopt increasingly these ingredients. "This tendency, to his time, is promoting the demand of enhancers of preservatives because of his antimicrobic properties and moisturizers", says Huang. "It expects that the market see the innovation and the introduction of new preservatives and less irritating in the future. Besides, it expects that the mixes of preservatives and enhancers of preservatives show a faster growth" Ingredients of cosmetics of colour: it is the group of faster growth. The demand of inorganic pigments, included the oxides of iron, the violet of manganese, has been in peak; in the meantime, the dust of copper has gone substituting to the oxichloride of bismuth and expanding to more applications in function of a better performance. The fillings, included the nitride of boron and the mica, have experienced a fast increase together with the increasing demand of shadows of eyes and products of base like base, compact dust and cream BB. In the study elaborated by the ICEX in which it analysed in the 2018 the situation of the market in China, already observed a special growth in the categories of cosmetics of colour and also in the cosmetic of the luxury and scentsWhat attracted the production of the consumers in 2021?In an analysis elaborated by Euromonitor, 'Beauty and personal care inChina ', the products related with the dermocosmetics interested especially to the Chinese consumers. This is due to the fact that the attention of the consumers to a healthy life kept in a continuous increase and an increasing interest of the functional care of the skin and a clean beauty. Between the products cosmetics more sued by the consumers find those anti-aging.The Chinese industry of the beauty and the personal care also saw an increase of the marks of C-beauty in 2021. The national marks no longer consider substitutes of the international marks established. Instead, they have won to the consumers with a big quality, affordable prices and products that satisfy specifically the needs of the local consumers

The natural ingredients and of first quality are the preferred in the cosmetic market Chinese

After them, they find the antimicrobic soft and the ingredients of cosmetics of colour