As it has informed 'Cosmetics Business', LUSH UK & Ireland has reported it commercial month higher in the history of the company. It has reached the figure of 40,5 million pounds, what means 13,1% more than in the same period that 2021, and 11% more with regard to the values prepandemia obtained in 2019.
This is had to, as it indicates the company in its press release, to the collaborations that has consolidated during the last quarter, as for example a collaboration of licence with Stranger Things, a popular program of the platform of Netflix. With this agreement, the fans of the series could buy a duet of bombs of bathroom HellFire Club Bathing. The same did with the famous Japanese series of encourage One Piece, and also took advantage of, as no, the Chrismas season to launch a new collection of products that already does particularly during this period of the year, but including new products.
"It pleases me say that our optimistic preparation gave his fruits. We are loved to inform of these results. I can not leave to stand out the merit that is due to our shop and personnel of digital realisation, that have surpassed the challenges of this year to offer a fantastic Christmas. Also we are appreciated to our teams of manufacture in Dorset that have been doing cool products during all day", signalled Kat Hannible, retail director of Lush UK&IE. These results call especially the attention, because in a moment in what the presence in social networks seems paramount, Lush UK&I decided demarcate and move away of Facebook, Instagram, Snapchat and TikTok.
Lush sold more than 150.000 of its games of gift Snow Fairy and hundred of thousands of independent products of the collection of Christmas 2022.
Along the 2022, Lush has faced up to numerous strategic changes with such to strengthen and turn into one marks referent of cosmetics in the Anglo-Saxon market in front of an unstable situation owing to the inflation. Besides, the brand has invested big quantities of pounds with such to improve his presence in the physical shops, adapt them and reorient them to the obtaining of some better results.