Kao Corporation is about to open its first flagship shop for the SENSAI brand in Shanghai. The opening date will be 27 October 2023.
Over the past decades, SENSAI has been building up its presence especially in Europe as a Japanese luxury skin care brand. SENSAI products are currently sold in some 3,600 shops in more than 40 countries around the world. The opening of this "experience-based concept store" in Shanghai is part of a wider initiative to communicate SENSAI's unique values to the world and aims to further increase the brand's global presence. Kao Beauty Brands says it is poised to intensify the globalisation of its beauty brands by expanding sales in China and other parts of Asia.
SENSAI's new flagship store is divided into two distinct areas: one is an immersive spa inspired by the spirit and elegance of a traditional tea ceremony and the other is a shopping area that showcases Koishimaru Silk's beauty philosophy in a minimalist style. The layout of the shop reinterprets the flow of a traditional tea ceremony as if purifying the self and preparing the mind: garden path (roji), waiting area (machiai), tea room (chashitsu), farewell (omiokuri).
In the spa space, the shop houses SENSAI's main treatment service, SENSAI The Senses Spa and offers "Hanare" treatments and balancing massages that embody the spirit of Japanese hospitality.