Firmenich has announced the opening of Villa Harmony in China, adding to its global repertoire of exclusive spaces for co-creation and inspiration. The new experience centre is a joint project between Firmenich and Xun Laboratory, a perfumery studio rooted in China's rich history and culture, which aims to bring to life the unique history of ancient Chinese perfumery. The partnership offers the opportunity to connect tradition with modernity and creates an avenue for customers to embrace ancient Chinese culture and techniques.
"The opening of Villa Harmony marks a momentous integration of Art, Technique, Ingredients and Perfumery," said Ilaria Resta, Firmenich's Global President of Perfumery and Ingredients. "We are proud to combine our legacies in this centre of perfumery culture to support the preservation and revitalisation of the ancestry of Chinese perfumery. Customers in China will benefit from an unparalleled holistic experience where they can rediscover and reproduce ancient Chinese fragrance ingredients for use in today's creations."
Villa Harmony is located in the Jin Ze Art Centre, and aims to provide a unifying platform that promotes research and technical exchanges for those who appreciate traditional crafts and culture. The centre offers proximity to other Chinese ancestral arts, while the Xun Laboratory's research provides clients with privileged access to the 5,000-year heritage and unique knowledge of Chinese perfumery, literature and art. Complete with a botanical garden, the serene setting of the Jin Ze Art Centre offers an inspiring place for the holistic cultivation of body, mind and spirit, allowing creators, researchers and visitors to fully immerse themselves in the rich heritage of Chinese perfumery.
Mane unveils its renovated Fine Fragrance Creative Center in New York City
On 7 December 2022, Mane celebrated the opening of its Fine Fragrance Creative Center in New York. During the month of December, the company opened two facilities in India: Angamaly and Byadgi.
The New York-based centre houses an open plan concept designed to combine Mane's heritage in natural products with a modern industrial aesthetic to stimulate creativity and collaboration. As communicated by the company, the space highlights the company's commitment to customer co-creation, with a focus on transparency, customer engagement and green innovation.
Mehdi Lisi, president of Global Fine Fragrance, added: "Our state-of-the-art Fine Fragrance Center reflects a space where MANE will pioneer the future of fragrance and share incredible moments."
