Farfetch will close it beauty division

The luxury marketplace has not met its forecasts and will cease its activity in the beauty segment at the end of this month

18 of August of 2023
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Farfetch closes beauty division
Farfetch closes beauty division

Farfetch Does not achieve to consolidate in the sector of the beauty. The exclusive retailer on-line seems to have taken the decision to close his segment of beauty the next 31 August.

The marketplace of luxury expected to turn into the leader cuanado launched his space for the care of the skin, the cosmetic and care capilar, but finally, has not been like this. Thus, Farfetch will close his division of beauty when finish this month to centre in improving the sales in fashion, as it has explained in Business of Fashion.

Farfetch Decided to undertake his adventure in the sector of the beauty in April of 2022, in his second attempt to penetrate in this segment of market. Already it tried it in 2016, but neither it went out well. In this occasion, Farfetch incorporated to his space of enta marks like Charlotte Tilbury, Gucci, Westman, Atelier and Isamaya. In that moment, the CEO of the retailer of luxury believed firmly in that it would be possible to consolidate like one of the retailers leaders also in beauty, to the equal that is it in the fashion. Finally, it has not been like this and this brief adventure seems to have come to an end.