El Corte Inglés strategy goes through to reinforce its internationalisation

The group of great world-wide distribution 35 international markets

Editorial
22 of August of 2022
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El Corte Inglés continua con su estrategia de internacionalización
El Corte Inglés continua con su estrategia de internacionalización

El Corte Inglés, chaired by the employer Marta Álvarez, stands out by his internationalisation put that its own brands are presents in 35 countries thanks to the strategic alliances established, although it seemed all the contrary after the impact of the pandemic. The data that corroborate this triumph are by examples those that offer his webpage, that has experienced an increase in the number of shopping: 21% more with regard to the past year. Also they have grown the shopping of recurrent users in 8,5%.

One of the last agreements has been together WAS Department Store, in Cyprus. The past month of June, WAS Department (some big warehouses), presented to El Corte Inglés in his own half like "the best signature of decoration of the Spanish home" and ECI achieved join to the Cypriot market. But the past 2021, the brand of home that forms part of the Spanish group, also has attained presence in the only shopping centre of Andorra.

The company created in 1940 by Ramón Areces and César Rodríguez also reinforces in the sector of the feeding. It has achieved to close agreements also in Asian countries, like South Korea, where has begun to commercialise products of marks it Club of the Gourmet in Shinsegae, a franchise of big warehouses that has his headquarters in Seoul.

Account also with presence in Latin America, specifically in the supermarkets Soriana in the Mexican country, where are on sale his products of El Corte Inglés BIO and also articles of the personnel care of Veckia.

Sfera And Trips El Corte Inglés: flagship of the group

But definitely, the angular stone in this expansion and internationalisation in this year is Sfera. The signature of clothes finds present in 20 countries, with 323 points of sale, as it collects eleconosmita.es. The mark of clothes property of El Corte Inglés, possesses more than 50 physical points of sale in Mexico, 3 in Greece and Poland, and in diet of franchise also has other 53 points of sale in Switzerland, 30 in Thailand and 18 in Ireland.

Another of the key points of his internationalisation is the impulse of Trips El Corte Inglés. It has achieved to expand his presence also in Mexico and has a total of 92 agencies of trips. In Portugal, keeps other 23, and one in France and another in Italy. Definitely, his strong is in Spain with 612. Thanks to the fusion of 'Trips El Corte Inglés' and LogiTravel, his activity produces in more than 20 countries, 10 of them, across the pond.

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