AirParfum's innovation leaves no one indifferent. It has already left those who had the pleasure of attending its exhibition during the Mobile World Congress speech speechless, and it is sure to do the same this time in China. Through a LinkedIn communiqué, the company directed by Guillem Oña, has made it known that they will be present at the New Shanghai International Expo Center, from 28 to 30 June.
In this olfactory exhibition the protagonist is Barcelona. Users will be able to transport themselves to the Catalan capital through 6 fragrances that, when they close their eyes, will immediately transport them to the most emblematic places in the city. It is as easy as creating your own avatar, entering the metaverse of Barcelona and being able to smell such iconic and symbolic places as Park Güell, Petritxol street, Camp Nou, La Rambla or Santa Maria del Mar.
These 6 exclusive fragrances have been created by Gregorio Sola, PUIG's senior perfumer, evoking the essence of each place, making this digital tour of Barcelona even more immersive.