Vytrus Biotech, a company specializing in active ingredients derived from biotechnology for skin and hair care, presents the latest results of Elaya Renova™.
After a new ex vivo test on curly hair, the active ingredient confirms that the biotechnological active is a true 360º ingredient for hair and scalp, revealing the first quantification of Phyto-PDRN and ExoPDRN™ exosomes.
Elaya Renova™ is an active ingredient obtained from Mediterranean olive tree (Olea europaea) stem cells, developed using Vytrus' biotechnology platforms. Since its launch, the active ingredient addresses the health of the hair fiber and scalp under a single concept, "Hair Tensegrity," treating both as a single interconnected structural system and not as two independent objectives.
Hair Tensegrity: connecting hair fiber and scalp
Elaya Renova™ is based on the concept of Hair Tensegrity: the idea that hair fiber and scalp are part of a single interconnected structural system and that lasting hair health depends on addressing both together, rather than treating them as separate objectives. These new results extend that concept specifically to curly hair, confirming benefits at both fiber and scalp levels after a single application.
New data on curly hair: hydration, styling, anti-frizz, and humidity resistance
Curly hair presents specific structural challenges: from frizz control and moisture loss to reduced styling effort and curl definition, especially in high humidity conditions. People with curly hair often point out that products do not adapt to the unique architecture of their fiber, leaving hydration, manageability, and scalp comfort as unmet needs.
With this new ex vivo study on real curly hair strands (leave-on application), Vytrus reinforces the relevance of Elaya Renova™ for formulation teams developing specific and scientifically backed solutions for textured hair. A single application of Elaya Renova™ has been shown to:
- Improves the hydration of curly hair fibers.
- Reduces styling effort and frizz, even in high humidity conditions.
- Increases curl definition in high humidity conditions.
New characterization of Elaya Renova™
Beyond the proteo-lipidic matrix encapsulated in cyclodextrins of Elaya Renova™, three plant-derived components have now been quantified:
- Phyto-PDRN: DNA fragments that act on the cell surface.
- Real plant exosomes naturally contained in Elaya Renova™.
- ExoPDRN™: PDRN identified and naturally encapsulated within these plant exosomes.
Associated studies show a dual-action strategy that acts both on the cell surface and inside the cell nucleus. For the first time, Vytrus has quantified the real and measurable levels of Phyto-PDRN and ExoPDRN™ naturally present in Elaya Renova™, adding scientific depth to an active already recognized for its benefits for hair and scalp. ExoPDRN™ has also been shown to reduce scalp redness compared to placebo, reinforcing the soothing profile of Elaya Renova™ at the scalp level. The overall efficacy of Elaya Renova™ has been evaluated in more than 20 tests, in both rinse-off and leave-on formats, reinforcing its versatility as a true 360° ingredient for hair and scalp care. Its profile allows it to address multiple cosmetic territories, including:
- Formulations for curly and textured hair care.
- Improvement of scalp redness with exosomes and ExoPDRN™.
- Rinse-off and leave-on hair treatments.
- Revitalizing and hair anchorage strengthening treatments.
- Soothing, rebalancing, and scalp desquamation modulating treatments.
- Heat protection (drying and straightening).