On 14 June Kantar presented the report in which it covers the situation that crosses the innovation in the sector of the big consumption in Spain. Although in the last 2021, situated 5,7% above the year 2020, this is not a good fact. In the study analyse the categories of feeding, drunk, pharmacy and personal care.
The study signals that Spain has one of the levels of innovation lower of Europe, and puts of self-evident the overwhelming fall that has suffered the innovation from the 2011 until the 2021: in 2011, it reached the highest value with 151 points, and after the analysis, the value of innovation in Spain so only marks the 93 points, what means that the Spanish innovation has descended in 38%.
Regarding the sector of the Cosmetic, this initial report does not offer data on his situation. Still like this, no aparace any product related with the world 'beauty' in the ranking of the novelties in the big cosumo of the past 2021. The top occupy it lalcoholic drunk ace, that are the big protagonists of the success.