Innia Beauty has presented its new app developed by EcommApp. The app is available for both Android and iOS devices.
The cosmetics firm says that after detecting that a total of 98% of orders were placed via mobile devices, the app would be more convenient for users. "With the increasing number of brands and websites offering skincare products, developing an exclusive mobile application for the brand was seen as an opportunity to be closer to the end user, just one click away. In addition, it offers a very easy and quick purchase process," the brand explains in its press release.
According to the brand's founder, Innia Beauty App has been downloaded more than 200 times in less than a week. The Innia Beauty app will also serve as a consultation site to solve questions and issues that are related to facial care, articles related to trends and cosmetic assets that help users to have all the necessary information about skin care.
Within the application, users will be able to enjoy discounts and exclusive promotions as well as collaborations with other brands.