The Swedish technobeauty brand continues to advance its innovation and accessibility strategy with its arrival at TikTok Shop, a new sales channel integrated into the platform.
After almost two years of presence in Spain, TikTok Shop has consolidated itself as one of the main online retailers in the market and already occupies the sixth position among the largest online retailers in the beauty category, according to NielsenIQ data. With this launch, the brand continues to advance its commitment to innovation and accessibility, while joining a new commerce model based on discovery.
As of September 22, users can now discover and access the complete "FOREO For EveryOne" collection through TikTok Shop.
In addition, the platform will feature exclusively created packs that will only be available through this channel, along with a wide selection of cosmetics and some of FOREO's most iconic devices, such as LUNA™ 4 or BEAR™ 2.
This collection, which brings together a selection of skincare products and Beauty Tech devices, represents a new stage for FOREO and its commitment to making innovation increasingly accessible to everyone. From its iconic LUNA™ facial cleansing device to different cosmetic products for skin care, FOREO For EveryOne is a great example that technobeauty can be effective, accessible, and easy to incorporate into any routine.
With this alliance, FOREO is committed to an environment that brings together entertainment, inspiration, and shopping in a single experience. The incorporation of TikTok Shop represents a natural evolution for a brand that already has a very active community on the platform and allows them to connect in a closer way with those who already know FOREO. In a sector where trends, recommendation, and trust play a fundamental role, this new channel gives the brand the opportunity to present its products in a more dynamic, relevant, and close way, accompanying the consumer from discovery to purchase decision simply.
"TikTok is a relevant space for discovery, education, and conversation around the beauty category, and the arrival of TikTok Shop allows us to add a new dimension to that experience. For us, it's not about replacing any channel, but about expanding our ecosystem and offering consumers different ways to discover and access FOREO. TikTok Shop complements our strategy and the work we develop with our partners and creators, incorporating a format where content, community, and purchase can coexist in a different way. In addition, we are boosting FOREO for Everyone, a new line of cosmetics with which we want to transfer FOREO's experience and knowledge in skincare to products designed to be part of the daily routine of a wider audience. TikTok Shop allows us to present this proposal in a content-linked way, combining products according to different needs and care routines."
"From FOREO, we are interested in seeing how the community responds to an experience where they can discover our products, understand how they work, see them integrated into real routines and, if they wish, access them without leaving the platform. This becomes especially relevant with FOREO for Everyone and the bundles we have developed specifically for TikTok Shop. We want to understand how the community responds to this new proposal, which products and combinations generate greater interest, and what type of routines connect best with their needs. TikTok also has the ability to generate real-time conversation and feedback. For FOREO, this interaction is interesting because it allows us to listen to the consumer and continue improving the way we connect with our community, also in the rest of our channels," assures Marta Panera, Global Marketing Director of FOREO.
“TikTok Shop is transforming the way people discover and buy beauty products. FOREO's arrival at TikTok Shop reinforces this evolution and demonstrates the potential of uniting entertainment, inspiration, and commerce in a single experience.
Together we are creating a new, more dynamic and attractive experience, which accompanies the consumer from discovery to purchase, reinventing the way beauty lovers discover and acquire their favorite brands,” states Lucila Fernández, Category Lead of TikTokShop Spain.