The city of Amsterdam hosted, from April 8 to 10, a new edition of in-cosmetics Global, the world's leading event in cosmetic innovation. Croda Beauty was not only present, but shone brightly by celebrating a century of Smart Science in the service of personal care.
Under a stand designed to foster connection and the exchange of ideas, the company presented its latest innovations in hair care, skin care, and sun protection. Sustainability and innovation were the main axes of a proposal that combined cutting-edge formulations with immersive sensory experiences. One of the big news was the launch of KeraBio™ K31, a revolutionary biomimetic ingredient created with biotechnology that strengthens hair from the inside and redefines the concept of hair repair.
Croda also presented Zenakine™, a biotechnological active that acts on skin-brain communication, improving sleep quality and reducing the impact of stress on the skin, and Phytessence™ Green Coffee EC, a botanical extract that tones and revitalizes the skin while stimulating neurotransmitters related to happiness.
The commitment to sustainability was reflected in every corner of the stand and in the participation in the Sustainability Zone, where the company highlighted its ethical sourcing strategy with ingredients such as Phytessence™ Wassai. In addition, Croda was awarded the Kenvue Trusted Science Award for Luceane™, an ingredient that combats visible skin aging by up to five years after just one month of use.
Throughout the three days of the event, Croda Beauty led technical talks and seminars. Among them, the presentation by its Actives team on the impact of stress on premature aging and the intervention of its Sustainability team on the use of data and life cycle analysis to reduce environmental impact. It also participated in a trend roundtable that addressed the digital transformation and the rise of the connected consumer.
With an eye on the future, Croda Beauty reaffirms its purpose of continuing to drive more effective, responsible cosmetics aligned with the needs of the global consumer. The next appointment will be in Paris, at the 2026 edition of in-cosmetics Global.