Idoia García
Consultancy specialising in service design and business models for the Silver Economy
Advisor in the development of strategic plans and innovation, strategy and Age Tech projects. Director
of the Master in Service Design for the Silver Economy (Kunsthall- IED) and of Innovation Projects at IED, Universitat de Barcelona, Universitat Ramon Llull and other entities.
Universitat de Barcelona, Universitat Ramon Llull and other entities. He directs different research projects in different areas of the Silver Economy: humanisation, innovation plans and quality measurement for public institutions (Salut, Barcelona City Council, CSI-Consorci Sanitari Integral, ICS-Institut Català de la Salut, Hospital Vall d'Hebron, etc.) and private institutions (SEAT, Movistar, BBK, etc.). He manages the company Humanizza, specialising in consultancy oriented towards measuring the quality of services and products of the Silver Economy through the implementation of innovation, Big Data and AI.
