With Marta Ortega in command, and in view of the last movements of brand it referent of the group Inditex, can arrive to a clarifying conclusion: Zara wants to go back to be recognised and perceived like an exclusive brand, thus, tries, gradually, but of firm way, approach to the luxury.
It does so alone a month, Zara launched a collection that included exclusive pieces thought by the designer Narciso Rodríguez. A month afterwards, the mark beloning to Inditex, bet on the jewellery of luxury together with Elie Top. Elie Top is a French designer of jewels and is a character recognised in the high jewellery. He launched his own signature in the year 2015, but worked previously for Yves Saint Laurent and in Lanvin.
The designer has confessed that is excited by this new collaboration: "I Am excited by the possibility to design and unleash to a collection of exceptional jewelery for Zara, began to fantasize awake: it was like an reverie bathed by the sun what inspired this capsule, a song of the earth."
The collection is available in the app since last Monday, and as it explained the author, Elie Top, the main source of his inspiration has been the natures: the style maximilista is present in elements like the sunflowers and the flight of the bees. This collection of jewelery find slopes, bracelets, necklaces, rings and hair pins. They can be purchased both online and at Zara’s physical outlets.
As it explains in Vogue, the collaboration with Zara has supposed a challenge for Elie Top by the fact to know that his creations had to head to a massive and more heterogeneous public: "To be honest, Zara has been absolutely wonderful, and gave me white letter! I have been totally free to dream and express this dream that arrived me"