A study elaborated by Boston Consulting Group (BCG) and the Committee Colbert signals what previously had indicated a report made by Farfetch: the sustainability begins to suppose an important appearance in the consumers of luxury. 65% of the consumers, as it aims the BCG and the Committee Colbert, takes into account the committed companies with the sustainable development to the hour to make his shopping.
The study has been elaborated in base to the opinion and the knowledges of 40 directors and executives of companies of luxury, and also thanks to the point of view of the consumer, and have participated 2000 people. The behaviour of the consumer is changing to general level and one of the tendencies that is incorporating is the worry by the environment and the natural resources. This pattern also is still in the case of the consumers of luxury: almost two thirds of the buyers interest by the committed plans with the sustainability before purchasing the products of luxury. Besides, more than 80% thinks that the companies have to hold responsible of the cycle of life of the products further of the process of production and of his back sale.
On the other hand, the BCG indicates that one of the key surroundings to the sustainable development in the sector would be the secondhand market: "it Is growing in the youngest generations. The secondhand market is growing twice faster that the one of first hand and expects that it collect more than 50 trillion euros in 2025."
The experience of consumption
Although it is true that in the big part of the sectors the digital experience to the hour to purchase products and services goes accompanied of the digitalisation, exists one some reticiencia in the sector of the luxury, that follow preferring displace until the available establishments physicists: "The marks still are looking for a model that combine presence on line and an experience premium in the shop, but almost seven of each 10 people think that the digital experience provided by the marks of luxury is not to the height of an experience in the shop. The sector of the luxury never has been pioneering in the digital. The marks of luxury have to find a way to differentiate so sure enough on line as they can do it in his physical shops."
Thus, they trust the possibility of the metaverso and that the youngsters give him the turn to this tendency of consumption. They conceive the metaverso like the "opportunity so that the marks of luxury ensure the communication with his current customers and the futures", centred obviously in the generation Alpha and the generation Zeta: "The metaverso is ideal for the spaces of personalización and creativity and the marks are beginning to take advantage of it."
India and China in command
According to the BCG, China will contribute two thirds of the growth of the sector out of Europe and United States between 2021 and 2025. In China, the market of the perfumery of luxury estimates that it was 5%, compared with 42% of all the European continent and 50% of United States, and expects that it was the most longevous second in 2025, occupying now the tenth position.
Without moving Asia, everything indicates that India will experience also a growth of consumers in the sector of the luxury: "Promoted by the increase of the population and the growth of the urbanisation, the market of the luxury in Indian expects that it experience a strong growth and collect 3.7 trillion dollars in 2026."