The Thursday 20 October will celebrate a new edition of the 080 Barcelona Fashion Connect, the showroom organised by the Foundation for the Textile Innovation (FITEX) with the support of the Department of Company and Work, and the Clúster Catalan of the Fashion (MODACC). The virtual commercial meeting, that frames inside the previous activities to the 080 Barcelona Fashion, will première with a format of show television.
The event, that will unify and will centralise the presentations of mark them participants in a set, will facilitate that these can present his identity and collections from a same space, in place to do it from his headquarters as in the previous editions.
This virtual format, that will have the participation of a thirty of fashionable Catalan brands and accessories, is an opportunity to present in front of people buyers of all the world his collections for the next season and facilitate the internationalisation of the Catalan fashion.
Along the day, the marks will be able to explain on-line his distinctive shots and present his collections during 15 minutes and, besides, also will be able to make bilateral meetings with the buyers inscribed: agents, distributors, representatives of platforms of e-commerce and other professional profiles, with high capacity of international purchase.
The aim of this event is to facilitate the access to new markets; accompany to the companies in the process of digital transformation; and generate opportunities of international business through the export of Catalan fashionable marks.
To complete this virtual event, of 20 October to 20 November, the marks will be able to incorporate documents and videos of interest for the agents, through the platform where will celebrate the event. Besides, the people buyers with time differences with regard to Europe will be able to visualise the contents when it was more suitable.
The director of MODACC, David García, has stood out that "the growth of the Catalan Fashion has to come necessarily by the increase of the international sales, therefore the international promotion of our marks taking advantage of the 080 has to be a priority ".
The showroom 080 Barcelona Fashion Connect is the first act that celebrates in the frame of the 30 edition of the 080 Barcelona Fashion, that will take place of the 24 to 27 October and that this year recovers his face-to-face format.